The Power of Scent...Hockey Style!

It is a well know fact that we Canadians are extremely proud of our national sport, hockey. Born and raised in a country where winters are long and fierce, the typical Canadian learns to skate nearly as soon as he is able to stand on his feet, which is the beginning of an everlasting love story. Since the 2014 NHL playoffs are in full swing, we thought that a post relating hockey and the power of scent would be a good fit.

Multi-sensory Marketing, a Strategy that Makes Sense

Many people believe the most effective form of marketing is visual as people trust and value something tangible that they can actually see. Although visual marketing is the oldest it is not necessarily the most effective. Many corporations now are placing a large emphasis on multi sensory marketing, as our brains are more likely to intensify and embed an experience with these types of interactions.

The Benefits of Citrus and Peppermint Fragrances

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Recent studies have shown quite a few health benefits from both peppermint and citrus fragrances and oils. How can these benefits been seen in your everyday life?

A 2011 study done at Wheeling Jesuit University showed that after smelling peppermint oil every two hours, participants felt less hungry, and ate fewer calories per week than those who did not smell the peppermint oil. The same team also found that breathing in peppermint oil led participants to feeling more energized and alert. Our Pure Peppermint essential oil may have the same effects!

Promote Results in Fitness Centers with Essential Oils

Located on Quebec City’s main commercial street, Le Club Entrain offers to its members a healthy and energizing environment. This modern and classy gym uses Air Aroma essential oil diffusion in order to stimulate the neurological responses of the body and fight bacterial spread.

Olfactory diffusion is widely used in fitness centers to stimulate clients and help them reach their goals by providing them a healthy environment and thus, encouraging them to come back regularly. With an improved client experience and clients being energized to a higher level, gyms are seeing increased membership growth and customer loyalty.

Calming Essential Oil Aromatherapy for Dental Clinics

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Nestled in the beautiful mountains of Park City, Park City Dental Spa is more than just a dentist, they are a spa and their aim is to create a truly relaxing experience for their clients. To enhance the experience they offer complementary facial and hand treatments and guests enjoy soothing spa sounds and are enhanced by calming aromatherapy.

Park City Dental Spa uses all Eco friendly and non toxic chemicals on premises, so 100% natural essential oils were also a must for the aromatherapy experience. Bergamot Burst essential oil creates a clean and fresh feeling while relaxing guests at the Spa. 


Olfactory Diffusion at the National Retail Federation Convention and Expo

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It can be hard for your brand to get noticed amongst all the other participants at a big expo or convention. How can you lure attendees to your location and stand out from the crowd? Draw them in with a scent!

The Javitz Center in New York City is currently hosting the National Retail Federation Annual Convention and Expo from January 12 - 14. At this show, more than 500 vendors showcase their cutting edge products and services designed to improve your business in everything from marketing to sales and beyond. With such big name participants as Amazon, AT&T, eBay, Epson, Google, PayPal, and more, diffusing a fragrance at your booth is a surefire way to draw attention.

Shift4 Corporation, a supplier of credit card processing payment gateways, contacted Air Aroma in the hope of diffusing a beach-y fragrance to match with their booth theme and corporate branding. Working together with our team, a scent was constructed with notes of vanilla bean, toasted coconut, milk accord and light tropical fruit notes. Visit the Shift4 booth and you'll be sure to feel like you're sipping a Piña Colada, laying on the beach in a tropical paradise. Using our patented scent diffusers, they can attract customers within 4,000 sq. feet of their booth!

To find out more about using Air Aroma fragrances at your next convention, please contact us.

Employing Aroma as a Business Strategy

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This month Air Aroma was features in a feature piece on spa scenting, entitled ‘Employing aroma as a business strategy’. Spa Inc. is valued by spa professionals and distributors as their comprehensive business resource for the latest trends, products and services in the spa and esthetics market across Canada and abroad.

Lindsay Grummett talks with Air Aroma on the benefits of a sensory branding approach for Spas. The connection between smell and memory makes smell is the most powerful of all our senses and therefore the most effective.